103 marketing plan Term Paper Example | Topics and Well Written Essays - 3000 words

103 marketing plan - Term Paper Example After the change of its name from Apple Computer Incorporated to Apple Inc., the most fascinating phone model; iPhone was introduced in the market. The future indicates how the efforts expressed through globalization flexibility make sense. The iPhone 5C has been aligned in relation to market demand and customer buying behavior. While it is a good idea for Apple Inc. to use the vertical marketing control, it is important that opens up its software and hardware for easy access to the outside market. Failure to do so gives applications like Android and Windows a chance to enjoy a huge market share. For the last five years, Apple Inc. constantly increased its revenue from 84.02 million to 101.25 million. The profits recorded a steady growth from 62.94 million to 68.45 million with the profit margin growing from 58.35% in 2009 to a almost constant rate of 65% in 2012 and 2013. However, the growth rate was highest in 2011 with 30.23% after recording the lowest growth rate in 2010 with a -0.90%. Thereafter, the growth rate recorded a sharp decrease in 2012, double the previous year to 15.54% and further dropped in 2013 to 0.82%. There has been a steady rise in the company’s stock price since the iPhone’s launch in 2009. It kicked off at $20.18 and increased at an increasing rate to $24.90 in 2010. The same was evident until it hit the high knot in 2013 with a $30.26 growth. From the above understanding about market segments and how to position its brand, the company summarized the iPhone’s marketing capability as flexible and convenient even for professional use because of its value added features. This makes everything easy because Apple Inc. is already an established brand since it always produces the most effective and technologically advanced gadgets (Robert Mohns). As an added advantage, the company has little time focusing on its brand and thus gets enough time to drill the iPhone in the

Nursing education in the present-day Essay Example | Topics and Well Written Essays - 2250 words

Nursing education in the present-day - Essay Example The key to this problem is difference between expectations and reality. The university-workplace transition is, therefore, marked by the students' expectations of the graduate year and the hard reality that they encounter in the workforce setting (Heslop, L. et al., 2001). In response to this perceived gap and in response to the understanding that this will affect the employee satisfaction and employee retention, most of the hospitals developed transition programmes, such as, nurse externship that offered the fresh graduates scope to develop clinical skills enough to enter the formal work force. The conditions that promoted such a plan still exist, and now the authorities having seen the benefits of such transition programmes and having sensed the stresses commonly faced by new registered nurses are stressing on the successful transition of the new graduates to the registered nurse role (Starr, K., and Conley, V.M. 2006). The three factors inherent in special attention to the transition phase of a registered nurse are changes in nursing condition, changing nursing education and healthcare trends, and the reality shock that the new nurses experience. The other agenda was to ease the transition from a student to registered nurse by creating opportunities for the new nurses to acquire basic nursing skill competence and to develop confidence in practice (Allison et al., 1984). The benefits would be immense. If the registered nurses continue to work in the same environment in the second year of practice, the falls and falters of the first year in the phase of transition would enrich the nurses' experience and would allow them to develop a customized strategy for the same environment, if not by experience, at least by...Wellington: Ministry of Health, Published in January 2004 by the Ministry of Health, PO Box 5013, Wellington, New Zealand. Royal Pharmaceutical Society of Great Britain and British Medical Association ( 2000). Teamworking in Primary Healthcare. Realizing Shared Aims in Patient Care. London: Royal Pharmaceutical Society of Great Britain and British Medical Association.